"I think the first point to make is that we need to recognize natural capital.
Basically the stuff of life is natural capital, and we need to recognize and build that into our systems.
When we measure GDP as a measure of economic performance at the national level, we don't include our biggest asset at the country level.
When we measure corporate performances, we don't include our impacts on nature
and what our business costs society. That has to stop.
In fact, this was what really inspired my interest in this phase."
I can see the reflection of my thought process expressed in my article 'Why CSR won't work?' written exactly six years ago...!
Way to go...!
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