Not every Chinese thing needs to be banned or looked down upon. Nothing is perfect and nothing is completely hopeless, the optimist says. It’s up to the vision and perception of the ‘Seer’ who looks at it.
Recently this animated movie ‘Joy’ is making rounds on Social Media that is being wrongly credited to the Pixar studios – makers of Oscar Winning ‘Piper’, some are even calling this ‘Piper’ itself, what a pity!
With over 266 million customers, JD.com is the largest online retailer in China. To celebrate the coming year of the DOG, JD.com has released an animation starring its mascot, JOY – "A Joy Story: Joy and Heron".
No doubt this purely is an advertisement with absolute commercial intents and interests by the trader from a country that believes in mass-production at any cost; the story and message is too cute to be ignored!
Am I promoting a hard-core capitalist Chinese trader through this post or have I switched my beliefs and principles? Any conclusion in haste would do injustice to my position if the post is not read till the end.
I have been writing on CSR, HR, PR and integration of all these elements in a manner that would be not only acceptable but adorable. Branding-Communication, CSR-Consultancy and Project-Presentation are the disciplines that are my professional passions and I recommend anything that elaborates any of it.
If we can leave aside the Management jargons like AIDA, BANT, Churn or Footfall for a while and look at it from a simplistic perspective – A returning Satisfied Customer that pays you more with pleasure without any obligation is - Brand Equity.
On the other hand, taking from the ‘haves’ to fulfill the survival needs of ‘have-nots’ out of pure compassion brings back the ‘profit’ to the ‘haves’ in multiple units which could have never been achieved with the same amount of resources plus efforts applied by the ‘haves’ themselves is - CSR!
So now it should be very clear why I intend to share ‘Joy’ with you here; it makes my job easy!
By the way ‘Chi’ means Soul, Inner-self, Life-force or Essence; so I don’t think there’s any reason to reject every ‘Chi’-nese thing as long as it delivers ‘Value’! More about ‘Value’ and its dimensions in another post…
Till then, Do your job, Don’t Rob, Enjoy and Be Joy!
Way to go…
Way to go…
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